Schade eigentlich, aber leider nicht wirklich eine neue Problematik bei UPC.
Aber wie vermutet macht eine neue Verpackung den Inhalt nicht besser.
Wiki zum Thema Rebranding:
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.[1][2] Often, this involves radical changes to a brand’s logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket.
Alles Gute @Irishlamb !