Thanks but this much was clear to me. Seems the app would be a good way to replace the box and would be less costly for all to have less hardware. As more 4k channels come online I wonder if there are plans already to add the 4k lineup to the apps?
A friend of mine has salt and they don’t even offer a box, the salt tv app on his apple tv does broadcast the 4k channels in 4k from my understanding so it is something your competitors are doing already!