In time for the channel launch on 8 September 2017, MySports is adding a good dose of sporting action to its live sport offer.
Thanks to the partnership, fans of cycling, motor sports, and freestyle sports are in for a treat. For instance, the races of the UCI Mountain Bike World Cup are being added to the MySports schedule, as are international beach volley and basketball tournaments. What’s more, original Red Bull Media House productions such as Red Bull Crashed Ice and the Red Bull Air Race are sure to be a hit with viewers. The schedule package is rounded off by motor sports highlights such as the FIA World Rally Championships.
The partnership with Red Bull Media House extends far beyond live broadcasts. The MySports schedule also includes magazines, action features and gripping documentaries from Red Bull’s programme makers. The programmes produced by UPC and Red Bull Media are intended to complement one another symbiotically, with scheduling benefiting from joint optimisation.
The programmes are being shown on both the basic channel, MySports HD, as well as in the MySports Pro channel package.
Photos: © Red Bull